Create a Life of Purpose, Health & Freedom — Without the Hustle or Confusion
The first step? Watch the free video overview that explains how our proven system works — so you can see if it’s the right fit for you.
Over 100 women 40+ have already taken the first step using this system.
Ethel Washington
Hi, I’m Ethel — I help women 40+ launch flexible, purpose-driven home businesses that align with their faith, values, and lifestyle goals.
A Simple Path to Purpose, Profit, and Peace of Mind —
Starting from Home
You’re here because you’re ready for something more.
More flexibility. More income. More meaning.
This isn’t just another business pitch — it’s a purpose-driven path designed for women like you.
My name is Ethel, I'm here to help you start
Hi, I’m Ethel Washington.
After 25+ years leading teams in banking and healthcare, I realized I wanted something more — more flexibility, more fulfillment, and more freedom. And I knew I wasn’t alone.
So I took everything I’d learned about leadership, systems, and helping others succeed… and built a purpose-driven business from home.
Now, I help women 40+ do the same.
Whether you're pivoting after retirement, reinventing yourself, or just craving income on your terms — I'm here to guide you step-by-step.
You don’t need to be tech-savvy. You don’t need a fancy background.
You just need the right system, the right mentor, and a heart ready to grow.
It’s Not Too Late to Design the Life You Actually Want
This isn’t just about starting a business.
It’s about starting over — in a way that aligns with your values, your lifestyle, and your next season.
You’ve spent decades taking care of others.
Now, it’s your turn to build something that takes care of you.
Design a schedule that fits your life — whether it's caring for family, traveling, or simply enjoying more personal time.
Turn your life experience and passions into a meaningful business that not only earns income but creates lasting impact.
Build a second stream of income that supports your current lifestyle, retirement goals, and the legacy you want to leave.
You’ll never be alone. You’ll be mentored by someone who knows this journey — and believes in your potential.
Ethel Washington
This 15-Minute Overview Could Change Everything
Your first step is simple — watch this quick video to see if this wellness business is the right fit for your lifestyle, goals, and values.
Inside this free overview, you’ll discover:
This overview is required before we move forward — and it may just open the door to the future you’ve been waiting for.
This Isn’t Just a Business — It’s a Support System for Real Life
You deserve a business that works with your lifestyle — not one that demands you sacrifice your time, energy, or values.
That’s why this system is built around what matters most to you: flexibility, simplicity, and purpose.
Here’s how it helps:
Work around your own schedule — whether you’re caregiving, semi-retired, or traveling more.
No cold messaging, no chasing friends — just authentic sharing and real solutions.
We walk you through exactly what to do, even if you’ve never done anything like this before.
You get real support — from a mentor who understands your season of life and walks beside you.
This isn’t hustle culture. It’s heart-centered business done in a way that feels good and serves others.
Everything You Need to Know Is Already Inside This System
Learn the skills you need
You don’t need business experience, social media savvy, or sales skills to get started.
Inside this program, you’ll learn:
– How to share online authentically (without feeling salesy)
– How to manage your time in small, focused pockets
– How to grow your confidence and communication
All with step-by-step training, templates, and ongoing support.
Work directly with me
You won’t have to figure things out on your own. I’ll personally guide you through your business launch — and walk with you as you grow. From tech questions to mindset encouragement, I’m here for every step of your journey. Because mentorship matters — especially when you're starting something new.
Here is what makes this so great
This isn’t just a business — it’s a full support system designed for women who want to earn from home, with clarity, confidence, and community.
A Proven Wellness Business Model
Backed by decades of success and trusted products — no hype, just real solutions.
No Inventory or Selling to Friends
Say goodbye to spammy pitches and awkward messages — this model works differently.
Step-by-Step Launch Plan
Add a short benefit-driven description here to give visitors more information and engage their attention in the content.
Full Mentorship Support
You’ll never have to figure it out alone. I’ll personally walk with you every step of the way.
Values-Based & Lifestyle-Friendly
This system honors your priorities — faith, family, wellness, and financial peace.
Community of Like-Minded Women
Join a circle of women 40+ who are building businesses and cheering each other on.
You're One Step Away From Clarity,
Confidence, and a New Kind of Freedom
After watching the required overview video,you'll have a clear understanding of how this wellnessbased business model works - and why it's empowering women 40+ to build purpose-driven income
from home.
This isn't about courses or hustle. It's about mentorship, simplicity, and showing up with heart.
WHAT HAPPENS AFTER
THE OVERVIEW
confusion)
fits your values
After the overview, you'll know if this is the
path for you.
No pressure, no hype-just real steps toward something meaningful.
WHAT A PARTNER SAYS!
After years in the corporate world, I was burned out and craving something with purpose. This opportunity gave me more than just a way to earn from home — it gave me my peace back. Ethel’s mentorship made the transition feel doable, and now I get to work in a way that honors my time, my energy, and my values.
Emma P.
Educator
Frequently Asked Questions
Got Questions? You’re Not Alone — Let’s Clear Things Up...
You deserve answers before you commit. These are the most common questions I hear — and the real, honest answers that help women feel confident saying “yes” (or “not yet”).
Do I need experience in sales or marketing to do this?
Not at all. You’ll be guided step-by-step through a simple sharing model — no sales pressure, no pushy tactics, and no recruiting required.
What exactly do I need to get started?
Start by watching the free required overview. If it resonates, you’ll book a 1:1 Discovery Call with me to get your personalized plan. You don’t need inventory, a website, or any prior experience.
Is this a course or coaching program?
No. This is a real business opportunity backed by a wellness company that’s been around for decades. I’ll mentor you personally, but you won’t be buying a course or high-ticket program.
Do I have to build a team or recruit people?
Nope. While team building is optional and available, many women succeed simply by sharing products and using the tools we provide — no chasing, no awkward messages.
How much does it cost to get started?
You’ll learn all the details after watching the overview. Most women get started for less than the cost of a family dinner — and it comes with everything you need to begin confidently.
What if I’m not tech-savvy?
You’re in great company. Most of the women I help are starting with very little tech experience. We use simple tools, pre-made templates, and hands-on support so you’re never alone or confused.
Our FAQ section is here to help you feel informed, not pressured.
Whether you're brand new to this kind of opportunity or have tried things that didn’t feel aligned — I’m here to support you with clear answers and honest guidance.
If your question isn't listed here, just reach out. I’d love to connect and walk you through it.
Launch Your Purpose-Driven Business from Home
Download Your Free Guide: Home-Based Business Essentials.
Are you a woman 40+ ready to turn your passions into profit—but unsure where to begin?
This free 6-page guide walks you through the exact steps to start a flexible, meaningful business from home—without tech overwhelm, guesswork, or needing to “figure it all out” first.
What's Inside:
Whether you’re starting fresh or starting over, this guide will help you move forward with purpose.
Ready to build a business that fits your life?
(Instant access. No fluff. Just real help.)
Ethel Washington
If you're an entrepreneur, business owner or customer, eager to elevate your wellness, I invite you to explore the information offered on this site.
Connect on Social
© Ethel J Washington. All Rights Reserved- Privacy Policy