Turn Your Wisdom into Wealth: Build a Business That Honors Your Purpose

Are you a woman 40+ looking for more freedom, fulfillment, and financial growth? This is your invitation to start a purpose-driven home business for women 40+ that aligns with your values and lifestyle. You don’t need tech skills or a huge following—just a desire to help others live healthier lives while building income from home.

This is for you if you're 40+, wellness-minded, and curious about a flexible home business that makes a difference.

Welcome to EthelJWashington.com

This site was created for women who are entering a new chapter — women 40 and beyond who are ready to reclaim their energy, rediscover their purpose, and create income that aligns with their values.

Whether you’re looking to make a health transformation, find meaningful work-from-home income, or simply live more intentionally, you’re in the right place.

At EthelJWashington.com, you’ll find:

A wellness-based business opportunity designed for real women with real lives — no sales experience needed.
Free resources and tools to help you grow, lead, and build with confidence.
A personal connection with a mentor who’s walked the path, understands the transitions women face at this stage, and is here to guide you with heart, not hype.

This isn’t just about building a business.
It’s about creating a life that feels good — emotionally, spiritually, and financially.

BECOME A BUSINESS IN WELLNESS INDUSTRY LEADER

Take your home-based business wherever you go. 

I help purpose-driven women 40+ launch simple, profitable businesses from home using a proven system that’s helped countless others succeed online.

Ethel 292

Ethel W. Texas, US

Meet Your Mentor


I’m Ethel J. Washington — wellness advocate, mentor, and purpose-driven business builder. After decades in corporate and healthcare leadership, I reached a point where I knew I was meant for more: more impact, more alignment, and more freedom to thrive on my terms.

Today, I help women 40+ create healthier lifestyles and meaningful income from home — without burnout or confusion. If you're ready to realign your health, your purpose, and your income, I’m here to walk that path with you.

Grow Your Business with These 4 Simple Digital Strategies

Learn how to:

Grow your brand online with confidence
Connect authentically using everyday tools like Zoom and social media
Share wellness products people already love
Tap into a system that supports you every step of the way

Whether you're starting over, pivoting your career, or exploring your next chapter, this purpose-driven home business for women 40+ can be your launchpad.

Learning about a home-based business opportunity

Create a Brand That Attracts the Right People

Use simple tools to build your online presence and start meaningful conversations with people who align with your values.

Work From Anywhere—Even Your Couch

Use mobile-friendly tools to grow your business on the go—no tech degree required.

Settingup home office
Creating an online presence

Talk to Real People, Make Real Connections

Connect with others face-to-face online and explore a simple, flexible business that fits into everyday life.

Build Trust Through Honest Conversations

Learn how to create authentic connections that lead to long-term business partnerships.

Using traditional marketing strategy

Turn Your Passion for Health & Wellness Into a Home Business with Heart

We offer real products, real mentorship, and a plan to help you grow income while helping others live better lives.


Start Smart, Keep it Simple — Let’s Build Together

You bring your heart, curiosity, and willingness to learn—we’ll provide the tools, support, and mentorship.

ONLINE HOME-BASED BUSINESS

Clarify Your Online Presence

Not sure what to post or how to show up online?
The Cheat Sheet helps you define your message and create a presence that feels like you — so people know, like, and trust you from the start.

ONLINE BUSINESS

Use the Right Tools — Even If You're Not Techy

Smartphones and tablets are more than just tools—they’re your business in your hands. Discover how to leverage mobile apps and platforms to stay connected, share your message, and operate your business on the go.

HOME BUSINESS PRESENTATION USING ZOOM

Have Confident Conversations

Whether it’s online or face-to-face, your business starts with conversations.
Inside the Cheat Sheet, you’ll learn how to share what you do clearly — so you can attract the right people and grow with ease.

Budjet Analyst Testimony

Partnering with EthelJ completely changed the way I looked at earning from home. I didn’t have to be tech-savvy or salesy—I just followed her mentorship and used tools I already had. Now, I’m building a steady income doing something that aligns with my values and helps other women live healthier lives.

Margaret B Thomas

Wellness Business Partner

a new way to think about BUSINESS

connect @ETHELJWASHINGTON.COM

Ready to Start Something That Matters?

Home-Based Business Essential Guide- Ethel Washington

Download the Home-Based Business Essential Guide to learn how this business model works—and how you can join other women 40+ turning their wellness passion into purpose and profit. This guide is your first step toward creating a purpose-driven home business that helps you thrive.

Inside this short guide, you’ll discover:

A simple framework for launching a business from home
The tools and strategies we use every day (no selling to friends required)
The mindset shifts that help purpose-driven women succeed
How to book your free discovery call and explore the next step

Still Have Questions?

Let’s talk! Book your free 15-minute discovery call and see if this purpose-driven business is the right fit for you.



Ethel Washington

If you're an entrepreneur, business owner or customer, eager to elevate your wellness, I invite you to explore the information offered on this site.

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